Creative Services
Development of Creative Strategy for advertising/marketing direction.
Concept development and execution of creative into its final form.
Breakdown of Creative Services
Stage One: Evaluation and Needs Analysis
Review product info, strengths and weaknesses.
Current market positioning
Competitive environment…what are they saying and doing?
Client expectation for their product or service
Short/long term goals
Stage Two: Assessment and Direction
Develop USP (Unique Selling Proposition) for the product or service. USP highlights a tangible characteristic that sets the product apart from others
Establish product positioning in the market place
Create an end user key benefit to drive the marketing effort
Present task proposals to meet budgetary parameters
Develop Creative Brief for advertising/marketing direction
Review and propose appropriate media formats to convey the message
Stage Three – Concept Development
Creation of varied solutions in concept form to best meet established direction
Review of cost estimates for each solution
Stage Four – Creative Execution and Production
Creative development of the approved concept begins
Related verbal and visual executions are developed in stages.
Coordination and management at all levels of the production
Revisions and approvals to be addressed and secured at each level
Additonal Services
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